Travelers are increasingly using mobile to research travel plans and make hotel bookings. Therefore, it is vital that hotels have a responsive booking engine that can adapt to display on any device, whether it be a desktop, tablet or mobile.... Read More
What drives your hotel’s decision to choose a booking engine? For many it is all about the price, which can seem like the best option. But what are the long-term impacts of this decision? In this article we explore how the cheapest booking engine could result in lower revenue and cause lasting damage to your business.... Read More
Can your hotel afford to ignore independent Chinese travellers? In this article we explain how you can market your property to this growing market.... Read More
At Web Connection we encourage our hotel clients to include a blog on their website, it is not only a very informative section for travellers, it also helps with SEO.... Read More
Web Connection the digital marketing agency for hotels, launches its latest version of the cloud-based software EasyBooking, introducing brand new features to help boost revenue.... Read More
Metasearch sites such as Kayak, Wego, TripAdvisor and Trivago present travelers with hotel inventory and pricing from around the web, and combines the results received from all sites and displays them in one location.... Read More
The big players in the OTA industry are pouring thousands of dollars a day into digital marketing to ensure they stand at the top of search results pages. In this article we give tips on how hotels can compete with OTAs using digital marketing with just a moderate budget.... Read More
Google’s revenue growth suggests large travel advertisers, including the Priceline Group and Expedia Inc., are facing pressure as their digital marketing spend with Google is likely outpacing their revenue growth.... Read More
Developments in technology continue to have impact on the way we travel. Reports confirm that mobile is now ahead of desktop in terms of internet usage, and the shift is not only from desktop to mobile, but to a range of multi-platform devices.... Read More
Today’s digital world has brought a whole new set of challenges for hoteliers, in particular with the emergence of powerful online travel agents that take high commissions for bookings. But there are tactics that independent hotels can employ that help to balance the scales and increase direct bookings, this is how search engine optimization or SEO can help. ... Read More
