The big players in the OTA industry are pouring thousands of dollars a day into digital marketing to ensure they stand at the top of search results pages. In this article we give tips on how hotels can compete with OTAs using digital marketing with just a moderate budget.... Read More
Google’s revenue growth suggests large travel advertisers, including the Priceline Group and Expedia Inc., are facing pressure as their digital marketing spend with Google is likely outpacing their revenue growth.... Read More
Developments in technology continue to have impact on the way we travel. Reports confirm that mobile is now ahead of desktop in terms of internet usage, and the shift is not only from desktop to mobile, but to a range of multi-platform devices.... Read More
Today’s digital world has brought a whole new set of challenges for hoteliers, in particular with the emergence of powerful online travel agents that take high commissions for bookings. But there are tactics that independent hotels can employ that help to balance the scales and increase direct bookings, this is how search engine optimization or SEO can help. ... Read More
Booking.com has revealed their 8 top travel trends for 2017. Take a look at their predictions which includes everything from technology to adventure.... Read More
Web Connection, the digital marketing agency for the hotel industry, has launched their latest version of EasyBooking introducing a brand new interface with added benefits for both hotels and their guests.... Read More
With over a decade of experience in hotel web design, Web Connection the hotel digital marketing specialist, introduces 10 responsive website designs tailored to different types of property. ... Read More
These tips from Entrepreneur show how small and medium sized businesses can carve out its piece of the market without having the big budgets of its large competitors.... Read More
Web Connection is an approved premium partner with TripAdvisor giving independent hotels the opportunity to get instant bookings from the world’s largest travel website.... Read More
Web Connection, the digital marketing agency for hoteliers, introduces a responsive version of EasyBooking to cater for mobile bookings. The booking engine software is designed to meet the needs of a growing market of bookers on the go.... Read More
